Morgan has a modern, tech-savvy approach while Alice describes herself as “old school,” having started in the industry when hand drawings were the norm. They see their age gap as a big advantage.
“I think our different ages and generations help bring broader ideas and perspectives to the table,” explains Morgan. This dynamic allows the duo to offer their clients a more diverse offering. And they have a knack for designing to each client’s likes, wants, and needs.
Their move to Utah brought about a profound change in lifestyle and scenery, which both women welcome wholeheartedly. It also shifted their focus from homes with heirloom pieces and small rooms to bigger spaces with more light and open skylines.
And while they’re both happily settled in the Park City area, they have continued working with their long-term East Coast clients, showing a true dedication to the people and projects they work with.
“I love building the relationship and asking the revealing questions that they might not have even thought about in terms of how they live and what they like,” says Alice. “Many of our clients become lifelong friends.”
Morgan agrees, adding that she loves watching a client’s reaction when they fall in love with a recommended furniture style, fabric, or light fixture. “Having found just the right product for that individual, you can see that they are excited about the product and the process,” she says.
There is also “no project too big or too small” for Williams Metcalf Interiors — from a new home that needs to be fully furnished to a simple couch upgrade, they give each project the same effort and care. In fact, they often start small with a client and end up collaborating on an entire house together.
“We have such a broad range of vendors that we can satisfy any style and price point. We’re not brand specific. We’re a comprehensive resource for everything that goes inside the home. In a way, we think of ourselves as editors in that right,” Alice says, with Morgan adding, “We’re really lucky to love what we do so much.”