Today, under Braydan’s direction, Burns has evolved to embody Western heritage with wearable heirloom art. “My generation has brought back the passion for traditional craft and established Burns as a leader in that area — on the product side and also on the maker and education side.”
Every Burns item, from the leather boots and custom saddles to felt hats and silver wearables, are made by craftspeople who rely on decades- or centuries-old methods.
“A lot of the technique for saddlemaking, hatmaking and silversmithing is the same as it was in the late 1800s,” Braydan says.
This dedication to authenticity is the foundation and driving force behind Burns’ success.
“People resonate with our story because our story really is what we sell. It’s the spirit of the West; leaving your current station and seeking a better life,” Braydan explains, noting they’re working to pass the craft onto the next generation of creators. At their historic headquarters in Salina, he says, “We created a campus environment where we teach young ranch kids the craft. From silversmithing to bootmaking to saddlemaking and hatmaking — they create these beautiful, heirloom-quality products that embody the spirit of the West.”
The workshop in Salina, where the Burns products are made, proudly employ local kids who get their start as paid interns.
“The most important part of our story is the culture that we have within Burns,” Braydan says, noting that the brand’s longevity and success are the result of being adaptable. “A big part of our culture is being open to new ideas and pivoting.”